Privacy Policy

Who This Policy Applies To

This Policy applies to all visitors, users, and customers of www.centerforce.com. The Site is intended for users who are 18 years of age or older and reside in the United States or its territories. By using the Site, you represent that you meet these requirements.

Personal Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically.

Information You Provide:

• Name, username, email address, password/security question
• Shipping and billing address
• Credit card or payment information (processed by our third-party payment processor; we do not store full card numbers)
• Product inquiries, warranty registrations, and form submissions

We do not request, and ask you not to provide, Social Security numbers, driver's license numbers, or other information unnecessary to process your order or respond to your inquiry.

Information Collected Automatically (Log Data):

When you visit the Site, your browser automatically sends us Log Data, which may include your IP address, browser type and version, the pages you visit, the date and time of your visit, time spent on pages, referring URLs, and similar statistics. This data is used to operate and improve the Site.

Information Collection & Use

For a better experience while using our Service, we may require you to provide us with certain personally identifiable information, including information necessary to process or respond to your order or communication; such as your name, your user name, email address, password or security question, address, and credit card information Midway or our third party payment processor may need in order to confirm who you are or process a transaction. Midway will not request and asks users not to provide social security numbers, drivers license numbers or other information unnecessary to process your order or respond to your email. Midway regularly deletes information regarding customer transactions.

Log Data

We want to inform you that whenever you visit our Service, we collect information that your browser sends to us that is called Log Data. This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser version, pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

Tracking Technologies We Deploy

We use the following specific tracking technologies on this website. Each intercepts and transmits certain data in real time as described below.

a. Meta Pixel (Facebook Pixel) — Meta Platforms, Inc. We have installed the Meta Pixel on our website. When you visit a page, the Pixel transmits to Meta in real time: your IP address, browser user-agent string, page URL, referrer URL, and — if you are logged into Facebook — your Facebook user identifiers. If you complete a purchase or add an item to your cart, the Pixel also transmits event data (e.g., "PageView," "AddToCart," "Purchase") including product identifiers and transaction value. This data is used to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver targeted ads to you on Meta platforms. Meta's data practices are governed by Meta's Privacy Policy. You may opt out of Meta's use of this data for advertising via your Facebook Ad Preferences or the Digital Advertising Alliance opt-out tool.

b. Shopper Approved — Shopper Approved, LLC We use Shopper Approved to collect and display customer reviews. When you interact with Shopper Approved widgets on our site (including the review seal), Shopper Approved may collect your IP address, browser information, and — if you submit a review — your name, email address, and purchase details. This data is transmitted to Shopper Approved's servers and used to verify reviews and generate ratings. Shopper Approved's data practices are governed by the Shopper Approved Privacy Policy.

c. Trust Guard — Digital Deployment, Inc. We display a Trust Guard Security Scanned seal on our website. Trust Guard may collect your IP address and browser information when the seal loads, to verify and display our security certification status. Trust Guard's data practices are governed by the Trust Guard Privacy Policy.

Cookies and Consent Management

Cookies are files with small amount of data that is commonly used an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer's hard drive. Our website uses these "cookies" to collection information and to improve our Service. You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.  

To opt-out of cookie tracking please click on the cookie banner presented when entering the site or cookie icon present on the lower left part of the screen to edit your cookie preferences or click Do Not Sell or Share My Personal Information

Cookie Categories:

• Essential — Required for the site to function. Cannot be disabled.
• Analytics — Help us understand how visitors use the site. Can be disabled.
• Marketing — Used to deliver relevant ads. Can be disabled.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders and respond to your inquiries
• Maintain and improve the Site and our services
• Measure the effectiveness of our advertising (with consent)
• Comply with legal obligations
• Prevent fraud and ensure security

We do not sell your name, email address, or purchase history to unaffiliated third parties for their own direct marketing purposes. However, sharing data with Meta via the Meta Pixel may constitute a "sale" or "sharing" under California law — see Section 9 for your California opt-out rights.

Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy:

• Order and transaction records: 7 years (to satisfy tax and legal requirements)
• Customer account data: For the life of the account, plus 2 years after closure
• Log data: Up to 12 months
• Marketing cookie data: As described in the cookie table above
• Call recordings: Up to 12 months, unless required longer by law

You may request deletion of your personal information subject to the exceptions described in Section 9.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

• To facilitate our Service and process payment and shipment of your order.
• To perform Service-related services.
• To assist us in analyzing how our Service is used.
• We want to inform our Service users that these third parties may have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.

Links to Third-Party Sites

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Security

We value your trust in providing us with your Personal Information, thus we are striving to use reasonable commercially available means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable. It follows, for consideration (including Service access and/or the purchase price of the Midway Products offered), Midway makes no warranty regarding security of the Service or the potential for loss or damage through customer, service provider or third-party use or theft of personal identifying or other user information from the Service. Additional important disclaimers, exclusions and customer indemnification for claims related to the Service are contained in Midways Terms of Use and incorporated herein (www.centerforce.com\terms).

Telephone Calls and Communications

We may be reached by phone at (928) 771-8422. If calls to or from Centerforce are recorded, the following applies: (a) an automated notice — "This call may be recorded for quality assurance and training purposes" — will play at the start of the call; (b) call recordings may capture your name, phone number, the nature of your inquiry, and any other information you share verbally; and (c) recordings are stored securely, accessed only by authorized staff, and retained for a limited period consistent with business and legal requirements. If your jurisdiction requires two-party or all-party consent for call recording, we will obtain that consent prior to recording.

Links to Third-Party Sites

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our Services do not address anyone under the age of 13. We do not knowingly collect personal identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights:

• Right to Know. You may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, including sources, business purposes, and third parties with whom it was shared.
• Right to Delete. You may request deletion of your personal information, subject to certain legal exceptions.
• Right to Correct. You may request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing. We may share personal information with third-party advertisers (including via the Meta Pixel) in a manner that may constitute a "sale" or "sharing" under California law. Do Not Sell or Share My Personal Information ← (this link must be configured before publishing). You may also opt out by contacting us directly at the information below.
• Right to Limit Use of Sensitive Personal Information. You may direct us to limit our use of sensitive personal information to what is necessary to perform the services you request.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights.
• Right to Appeal. If we deny your request, you may appeal by submitting a written request to us at the contact information below. We will respond to your appeal within 45 days. If your appeal is denied, you may contact the California Privacy Protection Agency at https://cppa.ca.gov/.

To exercise your California privacy rights, contact us:

• Email: sales@centerforce.com
• Phone: (928) 771-8422
• Mail: Centerforce Clutches / Midway Industries Inc., 2266 Crosswind Dr., Prescott, AZ 86301

We will respond to verifiable consumer requests within 45 days. If we require additional time (up to a further 45 days), we will notify you in writing of the reason and extension period.

Changes to this Policy

We may update our Privacy Policy from time to time. Thus, we may advise you to review this page periodically for any changes. We will notify you of any changes by posting the new Privacy Policy on this page. These changes are effective upon posting. If you have any questions on Midway’s r Privacy Policy, do not hesitate to contact us.

Centerforce Clutches Division of Midway Industries Inc.
2266 Crosswind Dr.
Prescott, AZ 86301
(928-771-8422)